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August 8, 2022

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Publishing

Publishing / Uncategorized / Video

This is an Easter test

by picodemo

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Audience Development / Music / Publishing / Video

Apple is bringing a billion dollar checkbook to Hollywood and wants to buy 10 TV shows

by Peter Kafka

Apple is officially open for business in Hollywood. The company is telling content makers it wants to spend $1 billion on its own stuff over the next year. That’s music …

Publishing

If I ran a newspaper…whither news?

by Jeff Jarvis

A wise editor I know described his newspaper’s situation this way: “We have two houses. One is on fire and the other isn’t built yet. So our problem is that …

Publishing

Vice Partners With Airbnb to Offer Travel Packages

by Lukas I. Alpert

A “voguing” class in Harlem that will be part of a New York City tour offered by Vice Media and Airbnb. PHOTO: VICE MEDIA Vice Media has always tried to …

Music / Publishing

If SoundCloud Disappears, What Happens to Its Music Culture?

by Jenna Wortham

This summer, an engineer named Matthew Healy moved to Berlin to work at SoundCloud, a popular music-streaming service. He started his job on a Monday. On Thursday, a companywide meeting …

Publishing

How Hearst is experimenting in commerce and content

by Max Willens

For the past 18 months, Hearst Magazines Digital Media has been building a site that is helping it figure out the ins and outs of affiliate commerce. Best Products, already …

Publishing

The Financial Times uses events to fight subscriber churn

by Jessica Davies

For subscriptions-based publishers, preventing existing subscriber churn is as essential as driving new subscribers. At the Financial Times, the editorial team isn’t averse to testing seemingly old-school methods to do …

Publishing

MTV News—and other sites—are frantically pivoting to video. It won’t work.

by Zach Schonfeld

There’s a video at the top of this article. I know. I’m sorry. It’s probably set to autoplay too, which means it’ll scream at you whether you want it to or …

Publishing

P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway

by Jack Neff

Procter & Gamble‘s concerns about where its ads were showing up online contributed to a $140 million cutback in the company’s digital ad spending last quarter, the company said Thursday. …

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