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Author: picodemo
Apple is bringing a billion dollar checkbook to Hollywood and wants to buy 10 TV shows
Apple is officially open for business in Hollywood. The company is telling content makers it wants to spend $1 billion on its own stuff over the next year. That’s music …
Audience Development: The Long Haul Model
A New Paradigm that Solves the Problems of Audience Attrition, Churn, and Aging Three years ago, the California Symphony changed its approach to audience development, employing a long-term strategy that resulted …
If I ran a newspaper…whither news?
A wise editor I know described his newspaper’s situation this way: “We have two houses. One is on fire and the other isn’t built yet. So our problem is that …
Vice Partners With Airbnb to Offer Travel Packages
A “voguing” class in Harlem that will be part of a New York City tour offered by Vice Media and Airbnb. PHOTO: VICE MEDIA Vice Media has always tried to …
If SoundCloud Disappears, What Happens to Its Music Culture?
This summer, an engineer named Matthew Healy moved to Berlin to work at SoundCloud, a popular music-streaming service. He started his job on a Monday. On Thursday, a companywide meeting …
How Hearst is experimenting in commerce and content
For the past 18 months, Hearst Magazines Digital Media has been building a site that is helping it figure out the ins and outs of affiliate commerce. Best Products, already …
The Financial Times uses events to fight subscriber churn
For subscriptions-based publishers, preventing existing subscriber churn is as essential as driving new subscribers. At the Financial Times, the editorial team isn’t averse to testing seemingly old-school methods to do …
MTV News—and other sites—are frantically pivoting to video. It won’t work.
There’s a video at the top of this article. I know. I’m sorry. It’s probably set to autoplay too, which means it’ll scream at you whether you want it to or …
P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway
Procter & Gamble‘s concerns about where its ads were showing up online contributed to a $140 million cutback in the company’s digital ad spending last quarter, the company said Thursday. …